Black People and Social Media 2025 & Beyond: Read Everything Online with This Face
I am not a social media expert. I didn’t research this. I typed this as a guttural reaction to everything I watched and felt while viewing the ceremonial beginning of our new dystopian reality. When the president thanked Black and Hispanic people… I literally screamed “Oh Na…” This is my gut response.
In this era of shifting political dynamics, particularly under the leadership of Trump and the rise of oligarchic tendencies, we as Black people must be intentional about how we engage on social media. Our voices are powerful, but they can also be weaponized against us to create incomplete or false narratives that serve to manipulate and divide. To protect ourselves, build unity, and assert our agency, here is a list of principles to consider:
Avoid Blanket Criticism of Black People
Refrain from making generalized negative statements about “Black men,” “Black women,” or “Black people” on social media. Phrases like “Black men always…” or “Black women never…” can be easily co-opted by those in power to fuel stereotypes and division. If you have an issue with an individual or a specific group, name them directly or provide clear context. Do not let your words contribute to the broader demonization of our community.
Be Direct in Condemning White Supremacy
Do not use coded language when addressing racism or white supremacy. Be explicit and clear about your disdain for these ideologies and their impacts. While making blanket statements about “white people” is not as harmful in the context of systemic oppression, remember that specificity strengthens your argument. Emphasize the systems and structures of power, rather than individuals, to highlight the true nature of white supremacy.
Reject the “Don’t Talk Politics or Religion” Mentality
The old adage to avoid discussing politics or religion is outdated and counterproductive. Be vocal about your political beliefs and affiliations. If you lean Democrat, Republican, independent, or align with another ideology, share what resonates with you and why. Articulate your values and priorities. Do not let external narratives define who you are or what you stand for. Speak to what you believe in, rather than focusing solely on what you oppose.
Check the Pages you are Following Regularly
A close friend of mine just told me that I should check my Facebook page to make sure I wasn’t following vice president JD Vance. “I can assure you, I’m not…” I said to myself. Only to find out, somehow, that I was indeed following his page… which prompted random conservative messages to pop up on my timeline. Because social media and tech company CEOs had better seats at the dystopian ceremony than the living Presidents and their families, I will be reading everything on-line with the face attached to this blogpost. I immediately unfollowed him and checked for other names as well. You should too. In the meantime, learn to make the face attached to this post.
Recognize the Power of Your Voice
Social media is a tool, and like any tool, it can be used to build or destroy. Be intentional about how you use it. Recognize that your posts, tweets, and comments have the potential to influence not just your followers but also those who may seek to misuse your words. Speak with purpose, clarity, and intention, knowing that every word contributes to shaping a broader narrative about our community.
Foster Unity and Critical Thought
In this new reality, the goal of those in power is often to divide and conquer. Resist the urge to engage in public spats or tear down other Black people online. Instead, focus on fostering constructive conversations that inspire growth and unity. Challenge yourself and others to think critically about the information being shared and the motives behind it.